'I've done modeling in the past, so I've had my face on things, but normally I'm promoting other things for people or other products. It is absolutely bonkers to imagine what it must be like to have your dating profile broadcast in Times Square of all places. Wilson explained to PEOPLE that Tabb's story 'goes to show you can be beautiful inside and out, and a professional cheerleader even, and still struggle to find the right partner.' The billboard was installed on May 3 and will run until June 19. Some time later, Wingman CEO Tina Wilson found Tabb's profile and had the team turn it into a 48-foot billboard in Times Square. In February, the friends created Tabb's profile on Wingman, hoping to find their friend love.